People · trusted content · WordPress · member experience
Our power is people.
Let’s put it to work.
Good stories, local knowledge and people who know how to help give the New Jersey Education Association (NJEA) a strong foundation. The next chapter makes those strengths easier to reach—for educational support professionals (ESP), teachers, local leaders, staff and visitors.
A bus driver finding training. A local leader preparing for a meeting. A visitor understanding the work. Useful information, in everyday language, on whatever device is at hand.
● This is a working portfolio: real work, clear ideas, more evidence arriving.
Selected work
The work. In its own setting.
Websites, member experiences and email reporting—shown through the actual work, with room for the story behind it. Open a case study to explore the screenshot and what it suggests for the next chapter.
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NSO: a website with a job to do
Explore this work →: NSO: a website with a job to doA public front door for the National Staff Organization, connecting identity, member resources and timely calls to action.
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USA: a familiar front door for members
Explore this work →: USA: a familiar front door for membersThe United Staff Association site brings a member sign-in directly into its public front door.
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Leonardo: make the next step obvious
Explore this work →: Leonardo: make the next step obviousA first aid and rescue squad’s website gives its community recognizable people, places and ways to help.
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Email: relevance is a service
Explore this work →: Email: relevance is a serviceConstant Contact reporting connects editorial decisions with delivery, clicks and the next useful question.
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NJEA: knowledge people can put to work
Explore this work →: NJEA: knowledge people can put to workCase search, trend analysis and a workshop library: three ways to turn shared information into useful work.
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Atlantic Highlands: a community in pictures
Explore this work →: Atlantic Highlands: a community in picturesA first-aid website connects recognizable community work with ways to join, help and learn.
Public website captures and privacy-edited internal examples sit alongside the original email reports. Case records, account identities and personal contact details have been removed from the newly added copies. Select a case study to read it here, or open its full WordPress post.
The premise
“OneNJEA should not just remember who a member is. It should help NJEA be useful to them.”That means a clear public site, a trusted member space, and local tools that do not make volunteers learn a technology stack.
One organization, different real lives
Who is trying to get something done?
Different people need different starting points. Choose a perspective below to explore what would help a member, local leader, staff colleague or visitor. These are sample experiences—not a login, a membership check or a profile being collected.
A real point of view
Member
On a phone and short on time, members need a current answer, a contract, an event, or a real person—without decoding an organizational chart.
From stewardship to better service
Move the sliderInformation has a home.
Every useful experience begins with good stewardship: clear ownership, thoughtful permission, and information collected with a reason.
A thoughtful way forward
Start with what is already strong. Then learn what people need next.
Technology keeps moving. The best next decision is never a reflex—it comes from understanding members, locals, staff, content, and the foundation already doing good work.
A living 180-day timeline
Scroll the milestones →
The first 180 days
A proposed sequence, shaped with the team. Swipe, scroll, or use the arrows.
Listen & take inventory
Meet the people who maintain the work. Inventory WordPress, NJEASites, Sendy, Cvent and OneNJEA touchpoints. Identify content owners and preserve what members already trust.
Watch real tasks
Invite members, ESP members, leaders and staff to find a contract, register for an event and contact a representative. Include phones, assistive technology and infrequent users.
Agree on the evidence
Share what people value and where they need support. Prioritize top tasks, accessibility, resource ownership and search. Agree with IS and Membership on the boundaries of the local data layer.
Build a small pilot
Pilot a local workspace, a role-aware starting page and one useful communication journey. Use native WordPress blocks, existing strengths and a clear data contract.
Learn with the locals
Invite a small, representative group of locals to try the pilot. Check adoption, ESP relevance, task completion and the effort required to maintain it. Give editors training and usable documentation.
Choose the next chapter
Publish the learning, fix what the pilot exposed and agree on the next investment. Keep WordPress where it serves members well; evaluate future options with evidence, accessibility and long-term stewardship in view.
Maintained as six editable Cool Timeline stories; this horizontal Gutenberg block uses those story records.
The work that should not be rushed
A website is not a technology contest.
Keep
WordPress is versatile, mature, and still excellent for public storytelling. The future platform decision should be made with evidence, member needs, and the next era of technology in view—not because something newer exists.
Connect
Let OneNJEA become the reliable information backbone: identities, roles, authoritative resources, local context, permissions, and better member journeys.
Clarify
IS leads the secure architecture and integration. Membership owns authoritative data. Subject-matter teams own expertise. Communications owns how members, locals, leaders, and staff experience it digitally.
Test
Build a small, retrieval-grounded “Ask NJEA” prototype with sources and clear limits—never a chatbot that invents labor guidance with confidence.
The next layer of the experience
One person. Many touchpoints. One coherent feeling.
Our power is people: members, leaders, locals, staff, advocates, and partners. Data is not a replacement for listening. It is a way to hear beyond the echo chamber, cut duplicate work, and give each person a more useful place to start.
My NJEA
Authentication should establish identity—not test memory.
For ordinary members: passwordless email or text code, with thoughtful recovery. For staff and administrators: stronger security appropriate to access. One identity; role-aware access.
Local Member Workspace
Local context without a free-for-all data model.
Optional modules for events, training, and local involvement—plus locally defined fields, clear visibility, retention, and reporting rules.
Authoritative resource system
Every important resource should know who owns it.
Topic, audience, local relevance, date, review cycle, access, related events, and what it supersedes—so people get the right version.
Photos, video & writing
A living member archive, handled with care.
A properly tagged media library can connect approved photos, video, captions, transcripts, releases, events, locals, and stories.
The next chapter / built around the member
More of what membership can make possible.
Our strength is already here: people, local knowledge and relationships built over time. Explore a working idea for connecting them—without losing what makes them ours.
A working idea / a familiar mission
Find. Know. Reach. Act.
Make it easier to activate members. Start with something useful, make it personal by choice, and give it a next step.
Fictional member experience · real working controls. Not an NJEA service, login or Tableau connection. Choices stay in this page until it is refreshed; no messages are sent.
Find / less hunting
A question is a perfectly good starting point.
A member should not need the organization chart to find a useful resource. This search stays inside the portfolio and points to its sources. No invented answers.
Curated topic and keyword matching—not a generative chatbot or a claim of semantic AI. Results link to public content only. Advocacy questions go to people, not an automated answer.
Know / a different view of the same foundation
Where there is strength.
Where a conversation could help.
Local view: Harbor View. Counts are fictional; contact coverage is not permission to send.
| Group | Members | Included | Coverage |
|---|
How this would work with OneNJEA and Tableau
This selector is a public demonstration, not an access control. Production views would use authenticated OneNJEA relationships and server-enforced entitlements, row-level security and appropriate export restrictions. Local leaders, assigned field staff and county leaders have different responsibilities. Small groups require disclosure controls; private case notes do not belong here.
Tableau embedding requires the right account configuration and licensing. These charts use Chart.js and fictional fixtures to demonstrate the experience—not a live Tableau dashboard. Tableau security documentation.
Reach / let members choose
Make it feel like their membership.
ESP members should not have to look past a teacher-first experience to find their place. Put useful content first—and explain why it is there.
No location permission, social-media profile, address lookup or push subscription. These choices do not create an account. In production, members need clear consent, quiet hours and an easy way to stop notifications.
A PWA, an app—or both?
The member task comes first. Test an accessible browser experience and an optional installed web app; compare a native app where device capabilities justify it. Shared services and content should keep the experience familiar across them. Offline handling must never expose cached private records.
iOS/iPadOS supports permission-based push for home-screen web apps, but device behavior and install friction need testing. This phone is an interactive preview, not an installed PWA or native app. WebKit push documentation.
Wallet cards, authenticated calendar feeds and QR deep links are useful discovery candidates. They require credential, expiration, revocation and access decisions—not simply another button.
Act / one story, more than one doorway
Good communications has somewhere to go.
Follow a fictional ESP workshop from a clear brief to useful follow-through. Each channel has a job; the source, meaning and invitation stay consistent.
The download is a real .ics file for a fictional October 15, 2026 workshop, 6–7 p.m. Eastern. It does not register anyone or add anything to a calendar automatically.
How the proposed connections fit together
- WordPress: a useful, accessible story with one clear source.
- Brightcove: video, captions, transcript and related next steps.
- Cvent: registration and attendance, if an approved connection is configured.
- OneNJEA: authoritative membership relationships and approved event context.
- Marketing Cloud: relevant follow-up after preferences and eligibility are checked.
- Tableau: aggregate learning that informs the next editorial decision.
These are proposed connections, not live integrations. Brightcove’s documented Salesforce connection does not automatically establish a Marketing Cloud Engagement connection. Attendance, a click or video completion is not proof of agreement or of a campaign’s effect. Brightcove documentation · Cvent documentation.
People lead. Technology makes the next step easier. Return to the work →
People power · made useful
A question. A place. A useful next step.
Our power is people: members, leaders, locals, staff, advocates and partners. A website can help them see patterns, make choices and find each other—while OneNJEA remains the single source of truth.
Try the map, compare published salaries, then add context in the local workspace. Each demonstration says where its data comes from and what it can—and cannot—tell us. The same habits that make Tableau useful—clear measures, useful filters and a path back to the source—belong on a website, too.
Find something close to home.
A union is closer than it looks. Find a regional office, explore a local, or see where people could gather next. Search ESP, president, election, or Great Adventure.
Loading public and sample locations…
Event names, dates, interest counts, local names, presidents and representatives in the sample locals are fictional. Heat shows sample interest, not attendance or a population-adjusted rate. Regional-office markers use approximate town centers, not office entrances. Benefit examples are destinations, not a promise of a current discount.
Sources: NJEA regional directory · U.S. Census Bureau 2024 county boundaries. Basemap © OpenStreetMap contributors. Map tiles load from OpenStreetMap; no location permission is requested.
Location directory & non-map alternative
Adventure Aquarium — Camden · A real New Jersey destination demonstrating a places-to-explore layer. This portfolio does not assert a current NJEA discount or partnership; verify offers through the official member-benefits program.
Benefits questions over coffee (sample) — Middlesex · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
BOE meeting preparation (sample) — Ocean · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Contract questions clinic (sample) — Camden · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Cooper Valley local (sample) — Camden · A fictional local snapshot demonstrating how a selected local could bring its contract, representatives and nearby activity into one useful view. Fictional demonstration.
Election information night (sample) — Hudson · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
ESP leadership conversation (sample) — Middlesex · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
ESP voices listening circle (sample) — Ocean · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
ESP workplace stories (sample) — Atlantic · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Family & community afternoon (sample) — Atlantic · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Harbor View local (sample) — Ocean · A fictional local snapshot demonstrating how a selected local could bring its contract, representatives and nearby activity into one useful view. Fictional demonstration.
Inclusive school teams workshop (sample) — Bergen · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Liberty Science Center — Hudson · A real New Jersey destination demonstrating a places-to-explore layer. This portfolio does not assert a current NJEA discount or partnership; verify offers through the official member-benefits program.
Local social & new member welcome (sample) — Ocean · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Meadow Park local (sample) — Middlesex · A fictional local snapshot demonstrating how a selected local could bring its contract, representatives and nearby activity into one useful view. Fictional demonstration.
Member-led resource share (sample) — Hudson · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
New local leaders roundtable (sample) — Hudson · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
NJEA Region 01 · Galloway — Atlantic · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 02 · Mullica Hill — Gloucester · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 03 · Mount Laurel — Burlington · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 07 · Toms River — Ocean · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 08 · Trenton — Mercer · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 09 · Wall Township — Monmouth · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 11 · Edison — Middlesex · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 13 · Clinton — Hunterdon · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 15 · Cranford — Union · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 17 · Rockaway — Morris · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 19 · West New York — Hudson · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 20 · Jersey City — Hudson · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 21 · Livingston — Essex · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 25 · Hasbrouck Heights — Bergen · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
NJEA Region 27 · Wayne — Passaic · A publicly listed NJEA regional office location. Marker shows the approximate town center. Open the regional directory for current representatives, locals and contact details.
Pine Shore local (sample) — Atlantic · A fictional local snapshot demonstrating how a selected local could bring its contract, representatives and nearby activity into one useful view. Fictional demonstration.
River City local (sample) — Hudson · A fictional local snapshot demonstrating how a selected local could bring its contract, representatives and nearby activity into one useful view. Fictional demonstration.
School funding explainer workshop (sample) — Middlesex · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Six Flags Great Adventure — Ocean · A real New Jersey destination demonstrating a places-to-explore layer. This portfolio does not assert a current NJEA discount or partnership; verify offers through the official member-benefits program.
Statewide data listening session (sample) — Mercer · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Technology for local volunteers (sample) — Camden · A fictional event at an approximate town location. Its date and interest count demonstrate filtering and heat mapping; this is not a real event listing or registration invitation. Fictional demonstration.
Let the salary story be explored.
Start with a county. Compare district medians. Change the year. A useful salary story lets readers ask their own questions—and keeps the definitions close.
Choose a county on the map
Loading the published dataset…
Data table — the same filtered values
| District | County | Teacher median | Administrator median | Difference |
|---|
How to read this responsibly
These are district medians, not individual salaries, salary guides, starting salaries or total compensation. Administrator figures include certificated administrators such as principals and superintendents; this is not a superintendent-only comparison. The county colors show the unweighted median of reported district teacher medians, not a countywide worker median.
This source does not cover noncertificated ESP salaries. Their experience needs its own salary-guide and role-aware dataset, developed with the same care. District size, job mix, experience and contract terms matter. Differences are descriptive, not evidence of causation or fairness.
Missing values stay missing. No CARS, SDIS or OneNJEA data is connected to this public demonstration. This is a downloaded official snapshot, not a real-time salary feed.
Source: NJDOE 2025 Taxpayers’ Guide to Education Spending, Indicator 16 and Indicator 18. School years 2023–24 and 2024–25. Retrieved September 5, 2026 (UTC). Charts filter in your browser; source refreshes require review.
Local knowledge. Shared strength.
Imagine an NJEASites page where local leaders add context around an authoritative OneNJEA record. Try changing attendance or flagging a potential leader. The participation chart responds.
| Fictional member | Role | Local social · 9/4/26 | BOE meeting | Potential leader |
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OneNJEA owns identity
Membership status, official affiliations and verified contact data stay authoritative. Those fields are intentionally not editable here.
Locals enrich context
Attendance and volunteered interests add a second, permissioned layer. In production: field definitions, consent where appropriate, retention and an audit trail.
NJEA sees appropriate signals
Approved aggregates can inform training, outreach and advocacy. Sensitive service notes and grievances do not become casual marketing attributes.
Changes are held only in this page’s memory and disappear on refresh. A live implementation would need IS, Membership and Communications to design authorization, validation and secure integration together. This sandbox demonstrates the interaction, not a deployed Salesforce integration.
Whose voices are we missing?
An encouraging overall response can still leave people out. Compare whose voices are in the room, then try an additional, accessible outreach round. The goal is better listening—not a score for individual members.
1,275 of 3,300 fictional invitees responded (38.6%). Compare each role below; this is not a representative member survey.
| Role | Invited | Responded | Response rate | Share of responses |
|---|---|---|---|---|
| Teachers | 1900 | 920 | 48.4% | 72.2% |
| ESP | 1100 | 235 | 21.4% | 18.4% |
| Other certificated | 300 | 120 | 40.0% | 9.4% |
Try Central: compare teachers with ESP before and after a second outreach round. In practice, ask about shift schedules, language, accessibility and preferred channels. Response volume is not representativeness; nonresponse and question design still matter. No responses or member data are collected by this demonstration.
The same foundation. Different responsibilities.
Public views can explain school funding, salary context and shared priorities with dates and sources. Behind the wall, authorized teams can use governed CARS, SDIS and OneNJEA information to improve service. A public portfolio should demonstrate the possibilities without exposing the private data.
Read the field note: building on NJEA’s digital foundation →
The communications part matters just as much
One story, told in the form people will actually use.
A website is a publishing system. A portal is a service. An email is a promise about someone’s time. A dashboard is a decision. The work is recognizing which form gives a message its best chance to matter.
Writing & editing
News, launch communications, member newsletters, web copy, scripts, concise calls to action, and the respectful editing of someone else’s expertise.
Published work and more pieces in progress
Video, photo & social
Motion, drone photography, human detail, event coverage, and stories designed to travel further than the original post.
More examples in progress
Training
Workshops, facilitation, documentation, and peer learning help someone actually use a new system.
Training record and examples in progress
AI, with judgment
Responsible experiments in search, editorial support, summaries, and content operations need sources, human review, privacy limits, and a clear reason for existing.
Deliberately a placeholder, not a buzzword
Accessibility is product quality
“Works for most people” is not enough.
The more consequential the information, the less acceptable it is to make people work around a website. This portfolio is built toward WCAG 2.2 AA and reviewed as it grows.
Current baseline: semantic structure, keyboard-visible focus, readable contrast in both themes, responsive reflow, reduced-motion support, descriptive navigation, and controls that do not depend on hover.
Useful at low-tech moments
Big targets, plain language, no surprise movement, and mobile layouts that do not feel like a shrunken desktop.
Searchable by more than one path
Clear labels, strong information architecture, contextual links, and search built around intent—not internal department names.
Images that carry their weight
Captions, alt text, transcripts, and real editorial choices—because a visual story should not lock anyone out.
Reviewed as it grows
Automated checks and keyboard, zoom, contrast and responsive reviews are part of development. A complete conformance assessment also needs assistive-technology and real-user testing. This is an accessibility commitment, not a claim of legal certification.
About Tom / the person behind the work
Experience that connects the dots.
A communications portfolio should show both the work and how someone works with people. This section is a starting framework for Tom Hayden’s experience, approach and place on the team.
Profile in progress: specific roles, dates, accomplishments and personal stories will be added by Tom. The prompts below are intentional placeholders.
NJEA: understanding the work
Local questions, staff expertise and the everyday member experience belong in the same conversation. That perspective can help Communications turn organizational knowledge into language and tools people can use.
Details to add tomorrow
Add NJEA roles and dates; locals or assignments served; a specific member-service example; what colleagues would say about working together.
Leadership, with people
Leadership experience has a place here alongside the work: how people are brought together, decisions are made and responsibility is shared.
Details to add tomorrow
Add personal background, community and union leadership roles, dates, partnerships, recognition and one story that shows leadership in practice.
A place on the Comms team
The contribution is connective: listen to the brief, respect each colleague’s craft and help a story travel across channels. Work with IS on secure delivery and Membership on data stewardship, with Communications shaping the experience.
Details to add tomorrow
Add a collaboration example: who was involved, the shared goal, the contribution, how feedback changed the work and the outcome.
One story. The right channels.
PR and messaging establish the story. Social media and email bring it to people. Graphics, photography and video make it tangible. Web design gives it a durable home. Partnerships help it reach the people who need it.
Details to add tomorrow
Add examples across PR, crisis communications, social media, graphics, photography and drone work, video, partnerships, email blasts, web design and storytelling. Include credits and links.
Evidence that improves the next decision
Member feedback and responsibly used data can help the team choose the next story, invitation or improvement. The point is better service—not measuring people for its own sake.
Details to add tomorrow
Add Tableau, Constant Contact and Salesforce Marketing Cloud experience; define personal responsibilities, campaign goals, measurement limits and verified results.
Training & thoughtful AI
A place for the work of helping others learn—and for testing new tools with clear standards, source checks, privacy and human judgment.
Details to add tomorrow
Training placeholder: audiences, sessions, materials and feedback. AI placeholder: use cases, tools, safeguards, examples, lessons and what should always stay with a person.
Published work / in the original setting
Words with somewhere to go.
A launch, a decision, a useful idea: writing gives people enough context to understand why something matters. These links lead to the original publications, with the available bylines kept visible.
July 16, 2026 · By Thomas Hayden, USA/NJ
NSO launches new member portal and research system ↗
A digital-service launch explained through what it makes possible for affiliates and members.
October 11, 2025 · By Thomas Hayden, USA/NJ
Wrongful suspension overturned in Alabama ↗
Reporting that turns a complicated arbitration decision into a clear account for a union audience.
March 2023 · By Tom Hayden, USA/NJ · PDF
California Brings Change to Its Bargaining Preparation ↗
A story about listening, design theory and a different approach to preparing with members.
National Staff Organization · Thomas Hayden author archive
The NSO publishing archive ↗
More published posts associated with the author account. A publishing credit is not automatically a sole-writing credit; explicit article bylines take precedence.
Community communications: another thread
Leonardo’s heavy-rescue truck finds a new home (October 24, 2023) is published under the account thayden5150 and quotes Tom as captain. It is included as a related community-work reference; a personal writing credit still needs Tom’s confirmation. Additional AHFAS, LFAS and USA writing samples will be added as credits are verified.
Behind the work / a site is never simply finished
The care between releases.
The decisions behind the design →
Typography, motion, native blocks and the evidence that should guide the next platform decision.
Show the test record →
Dated evidence, honest limits and the work that still needs human review.
Take the conversation with you →
A concise, printable interview summary linking the work to a thoughtful next chapter.
From the build notebook.
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Make it easier to activate members
Notes on a people-first digital experience: the choices, evidence and useful next steps.
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Build note: Find, Know, Reach, Act
Notes on a people-first digital experience: the choices, evidence and useful next steps.