Email · data · editorial strategy
Constant Contact reporting connects editorial decisions with delivery, clicks and the next useful question.
The work
These supplied Constant Contact reports show NSO email activity and the July 2026 NSO Contact campaign. They make delivery, opens, clicks and resends visible in the same workflow.
Read the whole report
The annual capture reports 19,543 sends, 18,522 deliveries, a 71% open rate and a 5% click rate. The individual campaign shows a 74.8% open rate and a separate 45.1% confirmed open rate. These are platform-reported figures in the supplied screenshots, not independent performance verification.
What the numbers can—and cannot—say
Open rates can be affected by automated activity and privacy features. Clicks, downstream actions, delivery health and feedback add necessary context. A high open rate alone does not establish that a member understood or valued a message.
The next chapter
Experience with digital email platforms, including Salesforce Marketing Cloud, informs a broader question: what does a person actually need next? As OneNJEA evolves, governed audience attributes, consent, content preferences and event context can support more useful journeys. Constant Contact screenshots here document that platform; they are not presented as Marketing Cloud screenshots.
Connect without overwhelming
Sendy, Cvent, WordPress and OneNJEA already support parts of the experience. A thoughtful next step is a small, measurable journey: an appropriate invitation, a clear event page, confirmation, follow-up resources and an easy way to change preferences.
What comes next
This case study will grow with a fuller project brief, verified outcomes and additional work samples. Try the interactive data lab →